When Cutture tells you they are collaborating with a brand like Design in Scent you just know it'll be a sensory match made in heaven. Titled the Scent
Soiree, an immersive showcase was put together to engage a hand-picked group of press, planners and industry influencers. Guests were introduced to
the twelve house scents, four based on the seasons, four on wedding styles including classic and boho, and four designed especially to appeal to grooms.
We proactively drove coverage pre, during and post the event with detailed media briefings and the creation of a scented media pack delivered to all of
our leading media contacts. The originality of the idea coupled with the painstaking attention to detail and product quality ensured that news of these
little pieces of invitational art were a big hit.
Coverage secured by SBPR included Tatler, Stylist, Brides, You & Your Wedding, Love My Dress, You Magazine, Stella, The Perfume Society and 5starweddingdirectory to name a few. The innovative collaboration was part of the PR programme for our client, designed to further instil Cutture as the No.1 experiential stationary brand for show-stopping events worldwide.
Image credit: Cutture London
Back To All Next Item