Fusing the senses

06 Fusing the senses

Ever seen stationary so beautiful you can almost smell the quality? We were tasked with launching a new collection of scented stationery, an innovative collaboration between experiential stationery extraordinaires Cutture London and sensory storytellers Design in Scent.

When Cutture tells you they are collaborating with a brand like Design in Scent you just know it'll be a sensory match made in heaven. Titled the Scent Soiree, an immersive showcase was put together to engage a hand-picked group of press, planners and industry influencers. Guests were introduced to the twelve house scents, four based on the seasons, four on wedding styles including classic and boho, and four designed especially to appeal to grooms.

We proactively drove coverage pre, during and post the event with detailed media briefings and the creation of a scented media pack delivered to all of our leading media contacts. The originality of the idea coupled with the painstaking attention to detail and product quality ensured that news of these little pieces of invitational art were a big hit.

Coverage secured by SBPR included Tatler, Stylist, Brides, You & Your Wedding, Love My Dress, You Magazine, Stella, The Perfume Society and 5starweddingdirectory to name a few. The innovative collaboration was part of the PR programme for our client, designed to further instil Cutture as the No.1 experiential stationary brand for show-stopping events worldwide.

Image credit: Cutture London


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