Relaunch of The Wedding Shop

03 The Perfect Gift

Helping to re-shape and re-launch a fallen star is one of the great challenges in creative communications.

We were approached by The Wedding Shop in 2015, a brand with a 25-year heritage seeking a large dose of PR power to support a full brand makeover and host of new services. With showrooms in Chelsea and Dublin, and the official gift list provider to Selfridges, the business had much to offer but had faced a serious decline in awareness and customers in former years. The company had recently been taken over by a former shareholder with vision, ambition, dazzling business credentials and an unparalleled commitment to ethical trading standards with a mission to turn the business around.

The new owners had injected a breath of fresh air and much optimism into the business, so our job was to communicate this publicly and ensure that The Wedding Shop would take their seat at the top table of gift lift providers, where they rightly belong. We embarked on an intensive period of media sessions to educate and update the press, working through a detailed media strategy alongside a carefully devised advertising plan.

Regular and consistent coverage achieved in leading target-specific titles such as Brides, You & Your Wedding,, Absolutely Weddings, Perfect Wedding, Squaremeal Weddings, alongside multiple regional magazines was supported by exposure across all of the major UK wedding blogs and a number of national and lifestyle titles. It’s hard to now find a publication that doesn't feature products from The Wedding Shop or expert profiling interviews. SBPR also negotiated rights with leading UK wedding blog Rock My Wedding to become the sole, exclusive gift list partner. A collaboration that resulted in a hugely positive impact on the company's bottom line.

A stunning new website was launched in 2016, signalling the completion of the brand’s transformation. With registrations up by an impressive 400%, a booming social media presence and multiple awards trophies now gracing their office shelves, the future looks very bright for this ambitious company.

Image credit: The Wedding Shop

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