THE WEDDING GALLERY LAUNCH

01 THE WEDDING GALLERY LAUNCH

Tasked with a brief to launch The Wedding Gallery - the world’s first wedding department store - SBPR devised an extensive media campaign which included pre- and post-launch media placements across all key titles and a digital strategy to drive optimum brand exposure.

Owned by serial entrepreneur George Hammer, The Wedding Gallery is located in the heart of London beneath the iconic wedding and events venue One Marylebone. Following a multi-million pound refurbishment, it was set to become the new epicentre of global wedding planning.

SBPR's strategy positioned The Wedding Gallery as the ultimate 'Wedding Wonderland', with key messaging conveying the space as an exclusive, year-round showcase of the latest trends, inspiration and ideas across all elements of the planning process.

Following a strong media teaser campaign and support from SBPR in securing multiple brand partners to join forces with The Wedding Gallery, the four day opening event took place in October 2017. We welcomed more than 135 key press and influencers to visit the space during the week with media placements secured across all major national, lifestyle, bridal and regional titles including Daily Telegraph, Evening Standard, The Guardian, Metro, Tatler, Elle, Cosmopolitan, Grazia and, well, pretty much everyone. Several celebrity influencers also visited the space during the opening week causing a social media frenzy.         

The cumulative readership of the press that covered the launch was in excess of 1.1billion.

A 5-minute broadcast slot on BBC News filmed on location at The Wedding Gallery was also secured, resulting in more 1M Facebook views.

The feedback from the client? 

"I've worked with many PR firms over my business life and have never had press coverage like this. SBPR has delivered impressive results for us and opened my eyes to the importance of the digital media landscape. We put our trust in them to fulfil a tough brief under a great deal of pressure and they surpassed expectations." George Hammer, Founder & Chairman, The Wedding Gallery

Mission complete.


 

 


 

 

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